About sustainable creativity, dyeing plants and empirical approach: design choices that represent the values of Innovation and Sustainability, the essence of Studio AK
The cosmos is present with its order, in all its elements and rhythms, seen through the secret of inspired creativity: they become narrative stimulation and precious contributions to the identity of Studio AK, which has more to do with plants and an empirical approach – between natural dyeing of garments, research in textile and fashion design – rather than machines and automatisms.
If one has the foresight and patience to look for new ways of ‘doing fashion’, it turns out that there is a sustainable Apulian fashion reality that realizes them in an ethical key, with due attention to the environment. Even before the term ‘sustainability’ became known, we started to act – and train ourselves – according to this principle, to make it real then in our ethical fashion start-up for the research and spread of a conscious style.
Angelica and Karen, founders of Studio AK
Recalling those times in which natural dye was a virtuous, healthy and intelligent practice in harmony with the ecosystem – which we should go back to reconsider – we propose new opportunities to dress, with the methods of the new Italian high craftsmanship, innovating ourselves through a research aimed at improving the quality of the results in relation to the physical or chemical agents with whom the product will come into contact.
The management of the resources of the earth and the environment, the care and respect towards the places of production and harvest, the attention towards biodiversity, all this becomes part of the concept of ‘quality’. Our method will always maintain this prerogative as our cognitive, technical and creative skills will grow and deepen, with the guarantee that every single production will be designed, created and shared with the passion of those who have turned their vocation into a profession.
A new profession, because it’s made of ancient knowledge and new trials, driven by audacity and wit, which looks ahead with an artisan and eco-logical approach, open to virtuous collaboration.